◆ OUR STORY

It began with a
grandmother’s cross.

Some stories begin with a business plan. Ours began with a family heirloom — and the belief that jewelry can hold meaning far beyond what we can see.

FOUNDER & DESIGNER

Growing up in Peru, jewelry was never just an accessory in my family. It was a way of preserving memories, celebrating milestones, and keeping loved ones close. One piece in particular stayed with me: a simple cross that belonged to my grandmother. It wasn't valuable because of its material worth. It was valuable because of everything it represented - faith, family, strength, and the stories carried through generations.

As I became a designer, I noticed a gap. Beautiful pieces came with luxury price tags, while affordable options felt disposable and mass-produced. I believed there had to be another way - jewelry that felt special, lasted for years, and stayed accessible to the women who would wear it every day.

"That belief became GISELLA."

Demi-Fine

Devotional

Everyday

Demi-Fine

Quality and authenticity were non-negotiable from the beginning. Every design is created with intention, every stone is natural or honestly described, and every piece is carefully finished by hand. Small details, careful finishing, and genuine materials give each piece a character that mass production cannot replicate.

But beyond stones and craftsmanship, what matters most is the meaning each piece acquires once it becomes yours. It may celebrate a new chapter, honor someone you love, or simply remind you of your own strength. Over time, it becomes part of your story — just as my grandmother's cross became part of mine.